Our PPC management begins with a careful selection of keywords based on your business and what you want to achieve. By selecting an effective group of keywords we will be able to narrow down the type of traffic you want. This allows us to get the most use out of your budget.
Online marketing is a refining process, and as a result we review your account regularly and find new ways to enhance your account. One way is to run tests on your ads to find out which ones are performing the best and always try to increase the CTR (click-through-rate) of your ads. We also continually look for ways to decrease the chances that people who are not looking for your site have to click on one of your ads by using negative keywords.
Many PPC providers exist, but Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter are the largest network operators since 2007. The two major Pay Per Click categories include sponsored match (or keyword) and content match. Sponsored match campaigns display advertisements on search engine results pages, and content match campaigns display advertisements on publisher websites, newsletters, and e-mails.