Google Organic Results Duplicated on First and Second Page

Just another part of the algorithm to compete for the top spots organically:

If you are optimizing your website for keywords that display the Google Places listings on the first page, you may see the organic results below repeated on the second page.

For example, if I search for “beverly hills cosmetic dentist“, you see in the screenshot below that the Google Places is contained the results.  Notice below the organic listings below Google Places:

Google Places and Organic Results for Beverly Hills Cosmetic Dentist

Now, if you go to the second page, you’ll see the five organic results repeated:

This just makes it more difficult to gain traffic if you are below the five results or so.  Technically, if you are #9, then you’ll show up the second page #9.  Normally, this would be #19 in the typical organic results.

Recommendations for your site would be to focus on your Google Places listing and getting in the top three to five places organically.  The fortunate thing for these places is you’ll have your website show up more than once in the search results.

Posted in Local Marketing, Search Engine Optimization (SEO) | Leave a comment

Google Declares War on Content Farms

Google recently stated that they are going to tackle the content farm issue that many searchers have been noticing.

What are content farms?
Content farms are networks of websites that publish low-quality content and/or duplicated content with the intent of increase rankings or similar other than the purpose of providing a rich experience for the user.

Problems identifying content farms
There is a fine line between a content farm and a website re-syndicating content or a blog with so-so content.  It is very important to understand how similar this process is compared to the news publishing industry.  With news syndication, a news provider publishes an article and affiliates pick up the article. So, many news sites are publishing duplicated content.  This is normal and okay for Google.  There is also news articles of lower quality published that news sites pick up. So, how is this not defined as spam or content farm issue? This is why this issue is so rampant and difficult for Google to tackle.

How to prevent your website from being flagged as a content farm
First thing to realize that Google is a scoring algorithm, so content farms may more likely be scored lower.  This is different than being “flagged” or “banned”. Google may ban large content farms, but most content farm sites will just be scored lower.  That being said, the best way to prevent all this is to provide unique, good quality content within your niche. Google loves good content and will reward you for it.  Secondly, make sure your site has a good amount of unique content to offset any duplicated content.  There’s nothing wrong with duplicated content (think news websites) as long as there are unique qualities throughout the site.

Posted in Search Engine Optimization (SEO) | Leave a comment

The Reputation Management Playbook

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

——————–

We recently completed an interesting reputation management project and I thought it’d be helpful to post our strategy and results to the SEOmoz community. My hope is that you’ll read this and get some ideas, or even better, you’ll point out some areas that we overlooked or things we can do to improve our approach.

The Client’s Problem

Our client approached us with a problem that we are now seeing fairly often for many companies. As you began to type our client’s brand name into Google Search, Google Suggest displayed our client’s brand name + the word ‘scam’ as the second option, directly below their brand name. Talk about damaging your reputation!

We signed a confidentiality agreement, so I can’t say specifically who the client is, but below is a screenshot from another large company, Direct Buy, whom we found experiencing a very similar issue.

scam serp image

Our client believed they were losing a lot of business due to this issue, particularly in the case of people who were ready to buy, but then went to do a Google Search to learn a bit more about the company before they plunked down their credit card. There is a great quote from Dave Naylor on this exact problem, “If Google Suggest’s second result is ‘scam’, then people WILL click on it“. These customers likely clicked the ‘scam’ recommendation and were scared off from purchasing from our client.

Our client is not a fraudulent organization in any way, and they offer real services and products to their customers, but the way they offer service is also complicated and in a volatile industry where no company is without its detractors. Even though they deliver their product as stated, and 99% of their clients love it, there seemed to be a small percentage that just weren’t happy. Some of these unhappy customers took their gripes to the web. Additionally, there were also a high number of obvious cases where competitors were posting negative information about the company in order to damage their brand. We would not perform reputation management for any company that was a scam or participated in fraudulent or misleading activities, and after fully researching the business, we were 100% comfortable with helping them with their problem.

Because of all of this negative content about our client, when someone indeed clicked the ‘[Insert Brand Name] Scam’ suggestion from Google Suggest, they were finding the first 2 pages of results filled with very negative ‘flames’ about the company. Some of this negative content was on personal blogs and others on complaint sites and forums. There were even a few positive reviews on blogs that were inundated with numerous scam accusations in the comment section, thus making a positive article turn very negative and harmful to the brand.

Our Research

Before diving right into what we did to change this, I want to talk a little bit about some research we did on this issue. We wanted to understand, as best as we could, how this problem came about. We hypothesized that very few people actually typed in ‘brand name scam’ initially, but maybe at some point it was just enough to get it to be a suggestion. Once it became a suggestion in Google Suggest, searcher’s curiosity was piqued and so they clicked on it at a high rate. Google likely interpreted the large amount of clicks to mean that the phrase is a highly relevant suggestion, and as such moved it up to the top of the list of suggested terms.

Google’s official statement on how Suggest works, from this blog post, is:

“As you type, Google’s algorithm predicts and displays search queries based on other users’ search activities. These searches are algorithmically determined based on a number of purely objective factors (including popularity of search terms) without human intervention. All of the predicted queries shown have been typed previously by other Google users. The autocomplete dataset is updated frequently to offer fresh and rising search queries. In addition, if you’re signed in to your Google Account and have Web History enabled, you may see search queries from relevant searches that you’ve done in the past.”

We think there is quite a bit more to it than this. We recently read of a case study where a brand new domain had acquired a ‘scam suggestion’ from Google Suggest. It was evident that nobody had searched for this domain, let alone searched for the domain with the word ‘scam’. What the domain owner found was that two scraper sites had scraped content from his site, and those two scraper sites had the word ‘scam’ buried in the URL. Based on this incident, we think it is very possible that content and associated words in Google’s index may also influence the suggestions.

This SEOmoz Q&A by Dr. Pete is also about this very topic, and Dr. Pete believes it is possible that Google Suggest is biased to serve up the ‘scam’ suggestion, among others.

We kicked around the idea of working to influence Google Suggest to force out the ‘scam’ suggestion, and may revisit it down the road, but we decided that the fastest way to take action would be to push the negative content out of the SERPs with positive content that the client had complete control over. This way, when someone searched the scam phrase, they’d have to dig deep into the SERPs to find anything negative about the brand.

I know that you may be thinking that pushing bad results out of the SERPs feels a little dirty. I felt this way at first, however, after fully researching various approaches and processes we now believe firmly that it is indeed a Google sanctioned method. Our belief is based on this blog post from the Official Google Blog on how to get rid of negative brand rankings in the SERPs. In it, it states:

Instead, you can try to reduce its visibility in the search results by proactively publishing useful, positive information about yourself or your business. If you can get stuff that you want people to see to outperform the stuff you don’t want them to see, you’ll be able to reduce the amount of harm that that negative or embarrassing content can do to your reputation.

Our Approach

We pitched the client, and subsequently implemented, a pretty ambitious plan. Our stated goal was to own 90% of the first two pages of Google results in 6 weeks. To control at least 18 positions, we knew we needed to focus on more than just 20 pieces of content. We decided that we would define 50 pieces of content, and as time went on, we’d determine which pieces of content Google was signaling that it liked (by slowly moving it up) and which it didn’t. The content we focused on fell into two natural categories, Pre-Existing Content and New Content. The content for each of these categories was as follows:

Pre-Existing Content

  1. Subdomains on the client’s website – The client had created two of these before we were brought in. They were subdomains setup that specifically addressed the false accusations.
  2. News articles – A benefit of the client being a big company is that they’ve already had plenty of mainstream press. We identified positive articles from Business Week, The Wall Street Journal, and other Industry publications to promote for the scam phrase. We found that, even if the article didn’t contain the word ‘scam’, anchor text alone, linking to these strong domains, could get them to rank for the scam phrase.
  3. Wikis – It seems that most industries and niches have their own wiki’s. Our client had a page in a niche wiki, so we simply added the word ‘scam’ into the wiki in a natural way. Doing this, plus a few links, helped it rank for the scam phrase.
  4. Blog Posts – There were a number of positive blog posts about the company already online. The problem was, as I mentioned previously, that the comment sections of many of them were overrun with very negative comments (we could tell most of the comments were anonymous and contained inaccurate and fake information, likely from competitors). So, we chose to only promote blog posts that had disabled comments. Even if a blog post had no comments, we didn’t use it if comments were open because they could always turn negative.
  5. Youtube – The client had created a few Youtube videos disputing the mis-information being spread about their business. Since YouTube allows for full content moderation, we found videos to be a great source of positive content that can be controlled.

New Content

  1. Content on the client’s website – When the client originally tried to tackle this problem themselves, they had created a few posts on their blog that were optimized for the brand name + scam keyword. Since an official brand site is the most likely site to rank for any query containing the brand name, this was a smart move.
  2. Posts on sites we own – We have a fairly large number of blogs that we run as part of our business. Some of these blogs focus on the same industry as the client, so we simply created posts optimized for the scam keyword. Since these domains are aged and trusted, we knew it wasn’t going to be too difficult to get them to rank.
  3. Article Directories – Squidoo, HubPages, eZineArticles, Buzzle, InfoMarketers, Go Articles, and many more – We have nice, old accounts on many sites like these, so we added new articles optimized for our term to them.
  4. Mini Blogs – We setup a number of mini-blogs on WordPress, Blogger, Posterous, Tumblr, and a few other WordPress MU sites we identified that we felt we’d be able to create a blog on that could rank.
  5. New Sites We Created -We bought the .com, .net, and .org versions of the exact match domains for the search phrase (including the word ‘scam’, eg. brandnamescam.com). We also bought hyphenated versions of the domain as well. We then setup mini-sites on different c-class IP addresses.

As you can see from the lists, our targets included a diverse set of content. The key was that there had to be some sort of control over the page. Either comments had to be turned off (to keep a positive article from becoming negative by a bunch of negative comments) or we needed to have control over the page/comment moderation to ensure we could control the message.

The general content on these pages included customer testimonials, positive stories, general information about the company, satisfaction guarantees, debunked mis-information, and other stories that either didn’t pertain to the scam issue at all, or they showed positive aspects about the company. Is this a perfect strategy? No, I don’t think so. But we believed that having 2 pages or SERPs with little information about an actual ‘scam’ is probably enough for most searchers to abandon the topic.

Link Building

After we had our content targets identified and/or created, we started the link building process. One thing I absolutely loved about getting some of these articles ranked was that it took almost no work to get something on page 1. Some of the positive pre-existing articles that we wanted to get on page 1 were on sites like the New York Post, so it basically took 2 lower-quality links with the exact anchor text ‘brand name scam’ to get it on page 1. It made me (briefly) dream about how easy a job it must be to do SEO for a site like The Wall Street Journal; you can practically rank #1 for any low-competition search term you want!

Our primary link building strategy was built around using article directories. We wrote hundreds of unique, quality articles (no spinning or machine generation) and submitted them to article directories, web 2.0 sites, blogs, and other sites that accepted our content. We varied our anchor text, and spread out the links across sites, and over time, so that the link profile was fairly natural.

Interlinking

We also wanted to interlink our sites in a way where they would all benefit, while avoiding obvious signals of ‘link farms’ or 2 or 3 way link exchanges. What we came up with is represented in the graph below. We’ve replaced the actual sites with S1, S2, etc, but this is the exact interlinking pattern we used. Sites that needed more help received more links, while some of the stronger sites only needed one or two links pointed at them.

interlinking websites for SEO

Social Engineering

I also wanted to talk about another tactic we used to take on some of the more stubborn sites that just wouldn’t seem to move out of the SERPs. In our case, these stubborn listings were two personal blogs. We heavily researched these blogs to understand the psyche of the authors. We then determined two separate strategies to pursue that would help us with our goal. In short, for one blog we made an offer to buy it outright. We didn’t explain our background or why we wanted it (that is irrelevant to the buy/sell process), we just simply made an offer and began dialogue with the owner. In the second case, we talked to the webmaster and during discussions realized that the owner was not interested in the traffic received from the article, so we were able to work out a deal to help move the content out of the SERPs. We treaded very lightly with these tactics for two reasons: (1) We wanted our work to be legal and ethical, and (2) we needed to be very careful that these site owners didn’t just create a new blog post talking about how our client was trying to ‘buy their silence’.

Execution & Results

The results from our project were near-perfect. We obtained nine of the top ten results on page one, and all ten results on page two. We think that if we had more than just six weeks to complete this, we would have been able to get all 20 of the top 20, but 19 out of 20 wasn’t bad and our client was ecstatic.

I’d love to know your thoughts on how we approached this and what you would do differently. Based on the success we’ve had, we are looking to expand our offerings in this area. I personally loved the challenge of this and the interesting aspects of the problem.

About the author: Brian Patterson is a Partner at MangoCo, a Search Engine Optimization Company in Virginia. You can follow Brian on the the Twitter @brianspatterson.

About brianspatterson — Brian Patterson is an SEO and PM at MangoCo, a web firm based in Northern Virginia. MangoCo has achieved top rankings for many of the most competitive terms in their client’s industries.

Posted in Reputation Management | Leave a comment

Google Mobile Searches Up 130 Percent In Q3

As more and more consumers use their phones for both business and product search and purchasing, mobile ad formats for retailers are becoming a more compelling way to connect with these users. Today, Google is bringing its seller ratings ad format to the mobile platform, allowing searchers using Google on the mobile web to see ratings of merchants within a search ad. Another interesting tidbit from the post—Google Mobile searches were up 130 percent year-over-year in Q3 of 2010.

Similar to seller ratings for web-based search ads, the mobile format allows advertisers to include a rating for a business. Seller Ratings are aggregated from merchant review sites and Google says the the extension will only show when a merchant’s online store has a rating of four or more stars and includes at least 30 reviews.

The ad itself shows the merchants star rating and posts a link to the seller’s reviews. Google says that the mobile ad formats with seller ratings are only available on Google.com, Google.co.uk and Google.de domains. And Google cautions that these types of ads are only appropriate for “advertisers who provide users with paid goods or services or those that enable the buying or selling of products or services via a marketplace.”

It’s not surprising that Google is continuing to ramp up its efforts in mobile search offerings. Google already does pretty well in terms of mobile revenue (in the company’s last earnings call, the search giant said that mobile search is on track to be a $1 billion business in 2010). In the call, Google SVP of Product Management Jonathan Rosenberg said that mobile search queries have grown five times over the past couple of years.

Information provided by CrunchBase

Posted in Search Engine Optimization (SEO) | Leave a comment

Online Marketing For Your Mortgage Company

Mortgage marketing can be a challenge, but it is not necessarily a challenge that cannot be overcome with a little planning and forethought. In the world of large companies like Countrywide and Lending Tree, name recognition is the key to success in mortgage marketing. It is vital to the success of your mortgage business to acquire and maintain name recognition.

It is an unfortunate truth to any business that customers don’t just magically walk through your door, begging to use your services, praising the fact that you are even there, and telling all their friends and neighbors about you. That would certainly assist in the dilemma of mortgage marketing. In the real world, that just simply isn’t the case. That has been a nice fantasy for many people just starting out for the first time in business. That fantasy, however, can prove to be a deadly formula for failure if left unchecked. The road to success after all is littered with hundreds such stories of a marketing fiasco. Mortgage marketing obviously takes much more than this, such as advertising and having one or more mortgage websites.

Small mortgage companies are not immune to this reality. In fact, a small mortgage company tends to have a more difficult time competing on a large scale because of the vast name recognition of the competitors. Resources tend to be limited and unavailable for mass TV marketing campaigns. Other traditional avenues can also tax resources to the breaking point.

Then there is the question of customer base. Today’s average home buyer is between 30 and 45, a member of Generation X. They grew up in the MTV age and are very comfortable with technology. They tend to like the scheduling freedom of the Internet and are skeptical of advertisers and their propaganda. What is the most effective way to reach them? Many have small children. Members of the Generation X market are multi-taskers and can easily move from one position or one job to another.

The answer lies within your mortgage websites. Don’t have a website? Get one. In today’s marketplace there is little room for companies without a professionally designed and maintained website. If you don’t know anything about websites, you need to hire someone for your mortgage website design. Your mortgage website is quite often the first introduction your customer has to you. It has to look professional, which in turn makes you look professional. Remember, if you’re going to compete with the big boys, you’ve got to do it on their level. Your mortgage website is the first step. Look at your competition, especially the national companies, and see what they have on their mortgage websites. What is their mortgage website design? What works well? What doesn’t? Your mortgage company may be small now, but the whole idea of business is to secure your piece of the market pie. To do that, you have to compete on their level.

Once you have your new competitive mortgage website with a good mortgage website design, you have to attract people to it. This can be done in a number of ways, including through search engines. Registering with search engines is a challenge for even the most computer savvy non-geek. The technical advances the search engines have made in the past few years have made the task even more difficult. To top that off, most popular search engines charge a fee. That’s not what an enterprising young executive business owner wants to hear. The answer to this problem may be simpler than you first think. Speak to your mortgage website design professional about “Meta Data.” This is data hidden in the website, which is then found when search engines index different types of websites.

Additionally, make sure that you have some meaningful content on all of your pages. Keywords are vital here. These are the words that the search engines look for when searching. If you tend to be someone who is thrifty with the written word, perhaps look at hiring a content writer. There are a number of companies designed to provide content for websites for a relatively inexpensive fee. This may be a good way to fluff up the website content if you are writing challenged.

Another good method to increase name recognition and mortgage marketing is by linking and being linked to other sites. What businesses do you currently have a good relationship with? There may be an opportunity there mutually beneficial website linking. Doing so will help increase the numbers of hits both company’s receive. Over time this will help increase the ranking on the search engines.

Once the customer’s find your site, make sure that they stay there. This is more than just having a professional website. This means having the tools available for your customer so that he or she does not have to go looking elsewhere for the answers to any of their questions. Think about loan and payment calculators. They make it easy for the customer to plug in their own numbers and figure out what is best for them in the privacy of their own home. Perhaps you may want to have a glossary of terms pertaining to the acronyms used on your site. This will enable them to fully understand exactly what you are talking about. The longer you can keep a customer on your site, the better chance you have of closing the deal. Put as much information on your site as you can in a cost effective professional manner. This is not a time to forgo appearance. This is a time to show how open you are with your services.

Mortgage marketing and making your company competitive in today’s marketing can be done. It is important to remember that it will not come overnight. It may be up to a year before the marketing pays off with the type of name recognition that you hope for. That being said, once all the stars align and you start receiving massive numbers of hits on your website, don’t be surprised if you have to hire additional staff to handle the workload.

Posted in Local Marketing, Online Marketing | Leave a comment

Freelancers – Market Your Custom Web Design Business

Entering the word of freelance design on your own can be intimidating, but as long as you have a solid self-promotion strategy you will be able to find work in no time. There are a few basic steps that you can take to promote yourself as a freelance designer, including business cards, your portfolio, direct mail, and your target audience.

The first step is to get yourself some business cards. They will be your most important publicity item because they let people know what you do and how to contact you. Business executives usually keep a large selection of vendor business cards handy for the occasional odd job. Your business card needs to include your mailing address, telephone number, cell phone number, email address and website address.

Keep the design of your business card simple, clean and very easy to read. You do not want to risk a potential client not being able to make sense of the information on your business card because of an over-the-top design.

Get plenty of cards printed. As in thousands. Hand out several cards during meetings with prospective clients, because they might pass them onto their colleagues. If you already have some existing clients, give them plenty of cards to pass on as well. Add a few additional cards along with invoices or newsletters. Drop a few cards in public places like company reception areas, sports clubs, restaurants, anywhere a prospective client could pick one up.

If you design websites for a living then having your own custom web design is a must. It needs to include a killer portfolio so your prospective clients know what kind of designer you are. Having an online portfolio makes it easy to share your work with prospective clients. Instead of attaching a few JPG samples of your work, you can just email them your website address and let them look at your entire portfolio.

When you go to get your business cards printed, print some mailer-postcards as well. Custom designed postcards are the perfect way to show off your design skills and get noticed because prospective clients don’t have to open an envelope to see it. It’s all right there for the world to see at a glance. Most freelancers just send out emails scouting for new clients. When an executive sees a custom designed postcard instead, it will most likely stick with them. Design something fantastic on one side, then write something about yourself and your talents that will be memorable in the future on the other side.

When researching what companies to send your postcards to, aim for higher end corporations. Large corporations have multiple departments with individual design needs, which makes for a lot more available work. Larger corporations also tend to have a more on-going need for a graphic designer.

Posted in Online Marketing, Traditional Marketing | Leave a comment

Groupon Stores Now Available – Run Your Own Deals

Recommended for Local Marketing:

Groupon now created a feature called, Groupon Stores, where you can set up your own deals.  Think of it as a Facebook page with deals.  It can tie to your Facebook account, or you can use your Groupon login.   You can set up your own Groupon store now. Here’s the details:

Start a Groupon Store here.

Posted in Local Marketing, Social Marketing | Leave a comment

The Future of SEO for Small Business

An obvious fact in today’s world is that the small business is typically the one who finishes last. This being attributed mostly to the depth of pocket the big businesses maintain. A common saying goes, “You’ll get out what you put into it.” Unfortunate, but often times true. There has got to be a way around this, right?

What was first and foremost beautiful about SEO is no longer so, because big companies have figured out that Google’s current corporate strategy and algorithms tend to benefit large companies.

As in all facets of life, the rewards tend to go to those with the deepest pockets. From print to the media, onto politics, money markets, and general life; if you have the green, you have the means.

A big company or brand, with an easily crawlable site from the standpoint of search engines stand to dominate the search results. The reason being that big companies will be discussed in the media, establish keyword query volumes, and will have many more people linking to them compared with smaller companies.

Google’s CEO, Eric Schmidt has said, “The Internet is a “cesspool” where false information thrives…Brands are the way to rise above this cesspool.”

Long Term Success

Protecting yourself from big business can only be accomplished through thinking ahead. Is the industry I’m in, the niche that I hope to carve out of the market for myself, likely to attract big companies because of foreseeable continual growth and gain? These large companies have almost endless resources, and they will eventually win in the end. Perhaps the question is, will you become a big business, or be bought out by one?

The secret to your success is very much within your grasp, and that is focusing on what you do best. As we said before, big companies have a lot of resources, which means they will almost always win the price wars. This is where price cutting comes in, and trust me, small companies cannot win a price cutting war, unless profits are not their end goal.

Focusing solely on SEO is a limited way to go about dominating your niche. There are too many factors and often not enough resources to make this your game plan. Instead, focus on selling yourselves by connecting a positive thought your name. Developing a brand will not only ensure that people will know what you do, but know what you stand for. If your goal is to be the best at customer service, then make sure people know that you are dedicated to giving the customer the greatest satisfaction any consumer the world has known.  In the end, always make sure the benefits outweigh the costs.

When you listen to a song, the part that gets stuck in your mind is called the “Hook”. This hook grabs their attention, and makes sure that when you’re driving down the road or in the shower, you’re singing their song. It’s time for you to get a “Hook”, to be memorable in a way that will have them coming back for more. It can be as obscure as having a joke of the day. Build your audience, and then wow them with who you are. Make certain that you have laid claim on your territory, through your unforgettable brand.

Posted in Search Engine Optimization (SEO) | Leave a comment

Google AdWords Product Listing Ads

New feature enabled for Utah SEO & Infogenix clients.  Contact us to integrate Product Listing Ads in your campaign.

Each day we see many users come to  Google.com to research products and find where to buy them. To better serve these users, we’ve been testing a new feature of AdWords called Product Listing Ads. Product Listing Ads works with an advertiser’s Google Merchant Center account to serve highly targeted ads that include richer product information directly in the ad itself – including product image, price, and merchant name. Starting today, U.S. users searching on Google.com may begin to see Product Listing Ads more frequently on their shopping related queries.

Two examples of Product Listing Ads (click for full size image)

Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include:

  • Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger audience on Google.com.
  • List your entire inventory: Product Listing Ads requires no keywords or additional ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name. Product Listing Ads makes it easy for you to promote your entire product inventory on Google.com.

At this time, Product Listing Ads is still a beta feature and is only available to a limited number of retail advertisers. Over time, we’ll increase the number of users who see Product Listing Ads as well as the number of advertisers able to participate.

Posted in Search Engine Optimization (SEO) | 1 Comment

Additional Ways (Other Than SEO) to Market Your Website Online

SEO and Pay-Per-Click is just a portion of the online marketing spectrum.  There are additional ways to market your website online, if you are looking for increased exposure, sales, or leads.  These ways should be in addition to your SEO/PPC campaign (not in place of), since many users online return to the search engines to find your site and complete a transaction.

Below is a list of other online marketing possibilities.  I will be expanding this list more, but wanted to start with a small list that highlights the general categories of online marketing.

Online Marketing Strategies

  • Search Engine Optimization (incl. local marketing)
  • Search Marketing (Pay-Per-Click)
  • Display Advertising (banner ads, rich media ads, contextual ads, popups, etc.)
  • Affiliate Marketing
  • Shopping & Product Feeds
  • Email & Newsletter Campaigns
  • Content Publishing (articles, blogs, press releases, white papers, etc.)
  • Compensated Reviews
  • Sponsorships
  • Social Network Marketing

I’ll add more later.  Any comments and additions are appreciated :)

Posted in Search Engine Optimization (SEO) | Leave a comment