Monthly Archives: October 2010

What Are Microformats (Rich Snippets)?

What are microformats (aka rich snippets)? Microformats is a data format used to place or reference snippets of content on your site through html and other markup where services like Google Local, RSS, etc. can interpret them. An example of … Continue reading

Posted in Local Marketing, Search Engine Optimization (SEO) | Leave a comment

Google’s New Effective Marketing Tool: Remarketing

Google recently launched a new strategy of marketing online through their ad networks called, Remarketing.  Remarketing is a custom strategy of advertising to users on Google’s Display Network that have recently visited your site.  Google’s Display Network is a network … Continue reading

Posted in Search Marketing (Pay-Per-Click or PPC) | Leave a comment

Local Directory & Data Sources for Major Local Search Portals

For higher rankings in Google Local, Yahoo! Local, etc., one of the primary proponents of the algorithm is the quality and quantity of listings your website has from local directory websites.  Below is a chart that lists the sources of … Continue reading

Posted in Local Marketing | 1 Comment

Should I Get a Blog for My Website?

I get asked this question quite often, and wanted to answer it on this blog and explain why this has become such a popular interest. Let’s first discuss why blogs seem to have a positive impact on your search engine … Continue reading

Posted in Search Engine Optimization (SEO), Social Marketing | Leave a comment

Reputation Management for SEO

SEOmoz published a great post on 6 advanced tactics for reputation management.  Here are some of the highlights of the post: #1: Signup for the Right Social Networks Below is a list of social networking sites that allow you to … Continue reading

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SEO for Photography Websites

Let’s say you are a photographer who takes fantastic photos, and you even have a fantastic website to show them off. But your website isn’t getting any attention from buyers or fans because it’s just sitting there on your web … Continue reading

Posted in Search Engine Optimization (SEO) | 2 Comments

Google Adding Blue Arrow to Top Result

Notice the blue arrow Google is adding to the top result?  Pretty sneaky.  Makes you want to get in that top position.  The top position click-through-rate is going to increase because of this. I wonder about conversion rate with being … Continue reading

Posted in Search Engine Optimization (SEO), Search Marketing (Pay-Per-Click or PPC) | Leave a comment